Where did the original box design originate from

The packaging box is a product on the production line that is transformed into a commodity sold in the mall and is sold as a medium. The packaging box is a design for the shape of the product and the beautification of the internal structure and appearance of the packaging box, so that it has its own advantages during transportation and sales. Appropriate appearance of the content, so that the product has a perfect and moving sales image, the purpose is for better selection of shoppers. The mediocre packaging box makes the merchandise dull and dull when it is sold. Making a beautiful packaging box will make the merchandise glorious during the sale, increase the added value of the merchandise, and stimulate the shopper's desire to buy when purchasing the merchandise. The packaging box is a silent advertisement of the enterprise, which has a very obvious promotion effect. The ultimate goal is to influence the shopper's consumption concept and shopping behavior, and establish the corporate brand image and win the marketing strategy. Products need to be packaged, companies need to package, and even people have to package, so the word "packaging" has a greater meaning, the packaging box makes the company's products more perfect, the packaging box is the perfect incarnation of goods, and the packaging box At this time, a utilitarian goal was brought, so it became less real.

　　From the basic theory of sociology, the first thing the packaging box should have is to give your products in your production field and provide some practical protective functions and mechanisms. Secondly, it is necessary to provide convenience functions for your products in the field of circulation, so-called transportation. (So, what is the convenience function, that is, it can make your product convenient to transport without damage, and it is also convenient to load and unload.) Finally, the most critical point is to provide products in the sales field. The sales function means to have an advantage in the final sales. More eye-catching than others' products.

In ancient times, people used bamboo, wood, clay, etc. as containers for loading things. This is the most original packaging box in the sense. In today's business society, the competition in each industry is intensifying, and the packaging box must also play such an important and irreplaceable functional role. Therefore, both merchants and manufacturers attach great importance to the external image of the packaging box, which has led packaging designers to start With a big show. The continuous change of raw materials and the continuous upgrading of production technology will make the industry of packaging box design have infinite prospects.

However, reality and dreams are always very different. After careful analysis, we will clearly find out how extravagant the existing packaging box is always in the raw materials and circulation process, when it finally becomes a commodity exposed to consumers As a result, too much waste has been caused and cannot be compensated. However, any kind of packaging can not get rid of the fate of becoming waste.

Waste has been generated. How can we reduce it?

　　Let us return to the original protection of the box. The packaging box is the function of product protection, followed by beautifying the product and conveying information, so the choice of packaging materials is directly related to the ability to protect the important steps of the product. It is a special clothing, food, supplies packaging, long-distance transportation to the shelf After the commodity, the commodity reduces the long-distance transportation rate.

　　Packaging box is divided into transportation packaging box and sales packaging box, forming a reasonable structure of packaging box to play their respective roles in transportation and sales. This article is the most extensive application of paper packaging box materials. Paper packaging boxes are ever-changing and can be made into various forms to protect products.

　　The structure of the carton package will affect the state of the commodity and the convenience of transportation. With the most common structure at the bottom of the square box, the lock type and the automatic type are the most common. The main advantage of the lock type is simplicity, the complete load-bearing capacity at the bottom of the screen, but the lack of the bottom of the automatic box, which can only carry a little light, After overlapping with the bottom of the automatic box due to the tension generated by the paper insertion, the box lock bottom box type can withstand strong gravity and is used for large packaging, but the production process is more complicated.

     As a consideration in this section, the product characteristics at the time of design show a fragile toilet tank. The designer uses a trapezoidal structure to ensure the stability of transportation and storage to prevent the product from being reversed. The packaging design is integrated with loading and unloading, stacking, switching power supply, etc. , Fully embodies the protective functional packaging in transportation and sales.

    In order to choose appropriate materials to protect the return of goods, a reasonable packaging box structure makes the materials increase the energy in the protective products, makes the packaging boxes more convenient in the transportation of goods, and truly realizes the protection of the goods, instead of following the so-called national spirit. To capture the development trend of new materials, things are not always the best designers to do a correct, objective, comprehensive, according to the actual situation, designed the effective protection of product packaging.

Let's go back to the convenience function of the origin. The need for product packaging, because it can solve the problems of the distribution of products displayed in the cycle process, in terms of ease of use, and reasonable process. The sturdy outer packaging can ensure the safe transportation of products, but it also brings breakthrough products with exquisite structure and function of small packages. Japanese designer Takuto also redesigned the cigarette box and brought many surprises to consumers. Considering that most smokers will smoke outdoors and not portable ashtrays, he combines the two in the same bag. It seems that more bags have a contribution that cannot be underestimated. Not only can you get ash, but also The folded dust can be firmly locked to reduce air pollution.

　　 Subtle changes in humans have brought great convenience to consumers and caused a breakthrough in the functional structure. The outer packaging of the goods provided is convenient for transportation and display, and the form of the container directly affects the convenience of the user. The streamlined bottle-shaped Coca-Cola redesigned 1915 is a classic style of container design, with smooth curves to create a comfortable feeling. American professional industrial design master Simon Rowe thought it was the perfect design and improved it in 1954.

To this day, the shape of the curve is still constantly changing, and is applied to a wider range of fields. For example, the correct digital display of children’s bathroom products below, the Coca-Cola glass bottle curve model is applied to plastic bottles, which is more suitable for hand-shaped children, plus The use of plastic elastic properties makes it easier to use. The origin can be traced back to the convenient packaging container to form a reasonable structural design, to create a comfortable, more effective product protection, more reasonable use of the product, but also requires us to better understand the attributes and conditions of the product, in-depth life is the best The way.

　　Let us return to the origin of the sales function. With the right materials and excellent structure, does this mean that functional packaging has been solved, and the answer is no. Packaging also has the necessary information and functional value to consumers' products. Different products have different characteristics, which is determined by the image of the product, the performance, use and other factors, and the sales target. When common items are put together, what designers should do is to highlight different brand personalities, which is what we call market positioning. Personality is the common foundation. Only in-depth understanding of corporate culture, strict grasp of product characteristics, and innovation of color design can make products stand out in the same commodity, which makes people pleasing and unique. A batch of well-known packaging has clearer images of mint leaves. This is a group of aromatic plant medicines. The compact layout and clear text make consumers stick to the product category for a mile. Packaging has become a silent salesman who always stands on the front line. . The ever-increasing standard of living makes people's goods more and more discerning. The commodity cycle of the market economy is shortened, the competition between the same commodity producers is becoming more and more day-by-day, the price war has allowed enterprises to continuously innovate their products, and the packaging boxes are constantly changing. In order to defeat competitors, some products are even covered up by the packaging. Its true function and value. Then, the packaging is also marked with cultural characteristics, becoming a personalized expression, but the empty product attributes, gorgeous appearance can not hide the rough quality, and at some time it has evolved into a protective clothing packaging of inferior products. The origin of the product can be traced back to sales. In order to let consumers understand the packaging and related information of the goods, it is to help the manufacturer’s product advantages to take full advantage. This requires our designers to treat every design and not use the appearance to deceive the luxury of consumers. Do not become accomplices of illegal businessmen.