Gift packaging design is different from pure art creation

The development of national forms forms the national tradition. But the cultural nature of this packaging design should not only refer to the traditional culture of the country, but a complex that coexists with the times. The traditional packaging forms of various nationalities in China are diverse The progress of culture directly affects the development of packaging, especially the packaging of gifts. Various boxes and boxes traditionally made of nanmu and camphor wood are used to store pens, ink, books, paintings, inkstones and other items. Sophisticated gift packaging. The people of all ethnic groups use reasonable materials in the packaging, make ingeniously, have unique shapes, distinctive decoration styles, and have a strong local traditional style, which makes foreigners feel a novel and unique sense. When human footsteps follow the pace of the times The tighter, the more and more attached to traditional culture. Judging from the “horizontal” direction in the design of gift packaging, there are many examples of the perfect unity of national cultural characteristics and era characteristics. Such as Japanese product packaging, especially gift packaging It has a strong national character and era character. Japanese people prefer round, feminine and rhombic patterns. Avoid using sharp and sharp patterns on the packaging. They like elegant and gentle colors. The pattern style, text form and color are all strong. "Hefeng", seemingly random but carefully arranged dots, lines, and surfaces, show the ethereal and charm of traditional Japanese culture. But Japanese packaging is not just nationalization, they refer to the characteristics of European and American packaging design, combined with traditional flavor, Create a unique style that belongs to Japan, which is more impressive than the original creation in Europe and America. Gift packaging design is different from pure art creation. It is restricted by product attributes, consumer psychology and other aspects. Therefore, it improves the cultural taste of gift packaging design. Different from the characteristics of the times, because of the different commodities, its design and positioning are different. It is not a product of calligraphy, folk patterns, etc., but only has a certain understanding of the traditional culture of the nation and modern aesthetics. In-depth research, full understanding of modern marketing, consumer psychology, materials and technology and other disciplines, as well as mastering the modern expression language and form, can design a gift design that blends emotion and reason.